Smart Tools & Right Strategies
Media Planning (for both linear and OTT) for startup clients testing the TV waters for the first time and established brands looking to scale media and extend reach and/or generate efficient web traffic/sales.
Media Buying (for both linear and OTT) specializing in performance marketing and finding solutions to extend reach/frequency as efficiently as possible.
Enhanced Performance
Reporting (using the TVSquared attribution platform), we can analyze results and report on numerous KPIs simultaneously. The dashboard and reporting capabilities offer various options that allow us to break out details as necessary (i.e., vendor, daypart, program, creative, day of the week, etc.)
The consultation/Optimization process is ongoing, and we are constantly resetting the bar. Re-establishing goals and adjusting media as the results/market dictate.